I LUCCI

Everything you need to know about the BlackShad ☝🏼
From size options to color selection and the paddle tail that keeps swimming on slow retrieves. If you’re looking for a shad that performs in different waters and conditions, this one belongs in your box 👊🏼

#blackbayfishing #fishinglures #predatorfishing

BlackBay traveling further than most of us 🌍
Australian cod vs the Beetle 🥊

#blackbayfishing #blackbugbeetle #predatorfishing #instafishing #fishinglures

Just dropped! Limited Edition only ⚠️
The BlackShad in 2 new colors:
👉🏼 Red Fury
👉🏼 Night Fury

Available in 4 different sizes: 20, 24, 28 and 32cm
Limited stock means no restock.
Grab yours before they’re gone 🏃🏻

#blackbayfishing #blackshad #fishinglures #pikefishing #predatorfishing

2025 was a year of growth but above all, a year of connection with YOU.

Anglers, partners, tackle shops and friends, every message, every tag and every shared session on the water helped shape what BlackBay is today.

From new Beetle colors and the launch of the Beetle Jr, to BlackBay merchandise and the BlackShad Agone all while the BlackBay family kept growing across Europe and beyond.

2026 is already taking shape.
New BlackBay products are already in prototyping, alongside fresh ideas and new exciting projects on the way that we can’t wait to share 🔜

Thank you for being part of our journey.
Happy New Year & tight lines for 2026 🎣🖤

#blackbayfishing #predatorfishing #fishinglures #instafishing #fishinglife